TikTok offers many unique opportunities for businesses to grow their following and enhance their brand awareness. Here are some of the advantages of using TikTok for business:

Connect with a new audience:

Around 47% of TikTok users are under 30, but that still leaves over half that fall into older age groups. Following trends and putting your own spin on popular TikTok videos is a way to get your business seen by those who may not search for it otherwise.

Create targeted Ads:

Use TikTok’s dedicated paid advertisement option to target a more specific audience. It’s flexible, easy to set up and can help you reach your TikTok marketing goals.

TikTok Shop:

Though it’s a fairly new feature on TikTok, it’s a great way your business could get more conversions through your social media efforts. TikTok's shop offers in-feed video and LIVE shopping, so your customers can purchase your products as they watch your videos. They even have a secure checkout so you can feel good about your customers making purchases.

Partner with influencers:

Done properly, influencer marketing will increase your views and you’ll gain authentic reviews to share on your account. Once you’ve found someone who aligns with your brand, you can contact them directly or others use a talent agency.

Educate and inform:

Although TikTok is primarily used for entertainment, there are heaps of content on there that’s useful too. Use TikTok to educate potential customers about your niche. (A few fun trending dance routines can be a hit too!)

Go viral:

Yes, your profile needs to be professional and reflective of your brand, but sometimes following trends is a fun way to reach a new audience. A video can go viral for many different reasons and you’ll gain followers in the process.

What are the drawbacks of using TikTok for business purposes?

You need to verify that the social media channel is suitable for your business, just like any other social media platform. Take the following points into consideration:

• The landscape of trends is constantly evolving. It is essential to remain vigilant and have your phone readily available to stay informed.

• When considering TikTok advertising, it is advisable to prioritise building an authentic audience before investing in paid commercials due to their potentially high cost.

• Your account may struggle if your major audience isn't on TikTok.

• Rest assured that if you are lacking the necessary skills for video editing or transitions, you can quickly learn how to accomplish this. The best place to start is through TikTok's in-app editor.

How to create a TikTok Business Account?

If you have determined that TikTok is suitable for your business, it is essential to establish a TikTok business profile. The process is straightforward: download the app, input your email, create a secure password, and select the category that aligns with your industry. Once completed, your account will be active and ready to use. To maximise the potential of your account, your TikTok Business profile should include:

• A profile image of high quality and relevance is recommended, and a logo can help maintain consistency across your various social channels.

• Professional Bio: Expert Copywriter | Crafting Compelling Taglines and Slogans | Contact: [Contact Info].

• Please ensure to include a link in your bio. Please note that TikTok allows only one link, so it is important to choose it wisely.

• Consider your TikTok business profile as the digital representation of your storefront, where it is essential to present a professional and polished image.

Want to find out more about how to use TikTok for your business? Book a FREE discovery call with our platform advisor. You can contact us via go.digital@articulatedigitalbusiness.ie.